Sales prospecting training is for sales representatives, business owners, sales managers, marketing managers, call center representatives or anyone who has to engage a cold market and carve out sales leads. The training addresses how to find leads using online and offline advertising, targeted sales promotions, publicity, direct marketing, networking and cold calling.
Sales prospecting training involves learning how to build quality leads, set appointments, develop persuasive sales letters, manage gatekeepers and deal with rejection. Students also learn how to gain credibility and trust among prospects.
Prospecting, and closing sales, are two different things. For this reason, students should consider sales training courses that combine sales prospecting and closing techniques.