A productive training orientation program is essential to coaching new employees. During orientation, employees learn vital company information; it is also a good place to start implementing company sales methods. Some companies use the "Always Be Closing" (ABC) method of sales. Others use active listening methods.
It is vital to train your employees in consumer interaction, teaching them things such as greeting methods and using open-ended questions to start a conversation. Incorporate role-play methods during training to enhance an employee's communication skills.
Once employees are familiar with sales methods and tactics, train them on product knowledge. It is important that employees understand and believe in the products they sell. If selling televisions, ensure they are aware of the differences between types of televisions, such as LCD and plasma. Also, instruct employees on how to incorporate specific company terminologies in relation to the product during a sales pitch.