Welcome your trainees as they enter the room or training area. Let everyone get settled and allow a few minutes for any tardy people. Introduce yourself, and if the group is 10 or fewer people, allow the trainees to introduce themselves. Go over the curriculum for the training, when the breaks will be and where the restrooms and vending machines are for future reference. State any rules that need to be followed, such as turning off cell phones.
Start the presentation. If there were no introductions in the welcoming process now would be an ideal time to have an ice-breaker activity to loosen up the audience and get them to interact together. You can then start into an introductory lecture of the key points of your sales training. Each key point will then be covered in detail and include visual props such as PowerPoint presentations. You can also include group activities for each point that will get the trainees involved with the concept through examples. Keep the trainees excited and motivated throughout the training.
Offer follow-up training tools with books, DVDs and other means of add-on training. You can also have the trainees do a homework assignment that they can present to you or to each other at a later date. Follow-up is important to keep the momentum of the learned material fresh in the minds of the trainees and keep them on task with the new information. If you just let them go without setting goals the training may be forgotten. If you are offering further training sessions or have additional material for the trainees to buy this is the perfect time to market those items.