Marketing Degree Programs

University of Pennsylvania

• The University of Pennsylvania's (Penn) Wharton School of Business is one of the top business programs in the world and offers one of the top marketing programs. Wharton offers marketing as a concentration within the MBA program and also as a field of specialization within the Ph.D. program. Areas of specialization covered in the Penn program include new product adoption, marketing decision support systems, consumer decision-making, cognitive consumer processes, competitive strategy, international marketing, product design and measurement of consumer preferences. The Wharton School program was rated as one of the top three marketing programs by U.S. News and World Report in 2010.

  University of Pennsylvania
  The Wharton School
  420 Jon M. Huntsman Hall
  3730 Walnut St.
  Philadelphia, PA 19104.6340
  215-898-6183
  wharton.upenn.edu

Duke University

• The Fuqua School of Business at Duke University is also one of the top marketing programs in the United States, according to U.S. News and World Report rankings. Duke's marketing faculty are among the most prolific scholars in the field of marketing and regularly receive awards for their ongoing efforts in cutting-edge research. Areas of specialization within the Duke marketing program include marketing analysis and measurement, models of marketing techniques, consumer
  behavior patterns and product management. Duke offers marketing as part of its MBA program, but also as a Ph.D. specialty as well.

  Duke University
  1 Towerview Dr
  Durham, NC 27708
  919-660-7700
  fuqua.duke.edu

Northwestern University

• The Kellogg School of Management at Northwestern University is a third option for a marketing degree and another top-rated program. In fact, as of 2010, the Kellogg School program ranked as the top program for the past 15 years. Faculty members at the Kellogg School are, like Duke faculty members, some of the most prolific in the field of marketing research. The Northwestern marketing program has both a Ph.D. program and a concentration in the MBA degree program. Students in the MBA program can choose specialties from several areas---entertainment marketing, technology in marketing, cultural marketing and the media, business marketing and consumer marketing. The Ph.D. program has two primary areas of focus---consumer behavior and quantitative modeling. The Northwestern program is interdisciplinary; students take courses in other fields such as psychology in order to inform and supplement their research.

  Northwestern University
  Kellogg School of Management
  2001 Sheridan Road
  Evanston, IL 60208
  847-491-3300
  kellogg.northwestern.edu