There are a few degree levels for students who are interested in marketing to choose from. It is possible to earn an associate's degree, bachelor's degree, master's degree or doctoral degree in marketing. Bachelor's degrees will qualify individuals for most marketing jobs, but a master's degree or doctoral degree in marketing can increase employability. Graduate degrees can be an ideal option for those who are interested in working in marketing or sales, as the field is fairly competitive.
Much of the coursework required for a marketing degree involves math. Finance, statistics, economics, business law, business management, and accounting are some of the courses that marketing majors can generally expect to take. Students who pursue a bachelor's degree in marketing will also need to take general education courses and electives. Associate's degrees and graduate degrees in marketing mostly focus on courses related to marketing, however.
Marketing majors, regardless of their degree level, are almost always required to complete an internship prior to graduation. Since marketing is a profession in which employers are likely to look at an applicant's work experience, it is important to put a lot of hard work and effort into an internship. There is a chance that an internship may turn into a full-time job or lead to other job opportunities.
Marketing degree graduates are highly qualified for job positions in industrial marketing, Internet marketing, advertising, sales, and management. They may also find jobs in hospitals, government agencies, entertainment, and food services. Individuals who have pursued a degree in marketing have the skills required to become successful business owners. Many marketing graduates also become CEOs. Master's degrees qualify individuals to teach at community colleges, while doctoral degrees qualify marketing graduates to teach at universities.
Individuals who are interested in working in marketing, sales, or management positions will want to make sure that they have chosen the right degree. According to the Bureau of Labor Statistics, employers generally prefer individuals who have a bachelor's or master's degree in business administration with a concentration in marketing. Pursuing a business administration degree instead of a marketing degree may increase job opportunities for individuals who want to work in this field.