A marketing management course introduces students to the fundamental concepts of marketing and teaches them to manage projects, teams and agencies. Students in the course learn about products, pricing, advertising, promotion and distribution. An opportunity is also available for students to learn about creating and executing marketing campaigns and strategies.
Students in a marketing-research course focus on how research can be used in marketing decision-making. The course teaches students how to interpret and analyze data. Additional topics include comparing and contrasting the advantages and disadvantages of research, identifying secondary research information, understanding research sampling and analysis, and recognizing the impact of customer service in data collecting.
A consumer-behavior course provides students with an understanding of the social psychological theory behind consumer decisions. Using this information, students take a theoretical approach to developing marketing strategies and analyzing problems in the market. Students also investigate buying habits and how consumer behavior affects corporations and non-profit organizations.
Students taking a global marketing course learn about marketing in an international environment. The course teaches students about the rapidly changing global marketplace and how to identify marketing opportunities and take advantage of business opportunities. Additional topics include introducing products, analyzing competitions and formulating market strategies. Students may use case studies and create global marketing plans.
A marketing-strategies course offers students an opportunity to create marketing strategies to promote and advertise products in order to build a profitable and enduring brand. Students evaluate former marketing strategies and take into account certain finances and operations. Additional topics include margin strategies, new-product strategies and defensive marketing.
A web-marketing strategy course teaches students how to market products and services online. Students learn about implementing keywords, pay-per-click advertising, and optimizing search engines. Opportunities are also available for students to learn about e-commerce and using Google to make materials more visible online.
Students enrolled in a sports-marketing course learn about marketing for college and professional sports teams. Topics in the course may include advertising to prospective season ticket holders, single-game customers and advertisers. The course also teaches students about incorporating marketing strategies during games, and on the field or on the court.