Journalism classes are offered to both marketing and communications major students. In communications, journalism is studied as a means of conveying information to others, such as in news reporting. Journalism courses are valuable to marketing students because they teach different writing styles. Communications majors will use journalism if they pursue a degree in writing or broadcast. Marketing students will use journalism skills when they are writing presentations in their future career.
Public relations courses teach students how to represent a company. Students learn how to write press releases and promote companies through different media outlets. Communications majors learn how to communicate with the media while marketing majors learn how to market companies and products through the media. Public relations is important to run a successful business. Businesses need to have clients and customers, and this is achieved through communication and a positive relationship with the public.
Business courses benefit the overall knowledge of students entering the fields of communications and marketing. Business courses can also prepare students for success when choosing to start their own enterprises. Some business courses cover accounting, which is beneficial to students who will work in bookkeeping and financial positions. Students who take business courses become familiar with how a company works as a whole and how financial success is achieved.
Advertising courses cover sales and campaigns. A company's success is affected by communications in terms of its marketing department's success. Communications students learn how to speak about a company to send the right message and be successful. Marketing students learn how and to whom they need to market their product. Advertising is an important course to take in order to learn presentation skills, individually and professionally.