A web analytics course will provide students with the ability to measure digital marketing programs effectively. By tracking and analyzing the behavior of customers as well as browsers, a web analytics course will teach ways to maximize return on investments. A variety of topics are infused within the curriculum of the course: frequency and monetary analysis of sites; site usage; keywords and search engine placement; email campaigns; and measuring unique visitors.
Fundamentals of Marketing Management serves as an introduction to the basic principles of marketing strategy-making and marketing management. In this course the student will be taught four main concepts: how to analyze a marketing problem and propose and evaluate alternative solutions; how to evaluate and prioritize information that influences marketing decisions; how to apply general marketing concepts to new situations; and how to apply quantitative analysis to help solve marketing problems. If a master's degree in digital marketing is desired, many universities will require completion of this course.
In a digital strategy course students will learn how a business can adapt its current marketing strategy to the latest strategy developments in Wi-Fi, online, wireless, video-on-demand, and streaming media. Online as well as offline research and discussion will take place in order for students to get an overview of digital marketing and its purpose.