The Graduate Certificate Marketing Program is a certificate course that helps the candidates upgrade their marketing skills and get exposed to the latest trends and advances in marketing. Marketing executives, managers and entrepreneurs are ideal candidates for enrollment into this course. The University of Texas at Dallas School of Management offers this course. It is designed for the busy professional who wants to continue working simultaneously. This is a three-module one-year program and covers topics like consumer decision-making, marketing research, market segmentation and positioning and new product and service development. The teaching methodology involves case studies, classroom discussions, insightful group projects and interactive marketing simulations.
The Marketing Certificate Program offered by the Wharton University of Pennsylvania is a postbaccalaureate certificate program for working professionals. The program is a four-course program whose objective is to give a thorough understanding of a company's marketing structure and the methods of marketing goods and services to the candidates. The four-course program covers topics like introduction to marketing, consumer behavior, marketing research and marketing strategy. This course is ideal for managers who do not have a marketing background and want to advance into positions that would require a marketing background. The course could be finished in two regular semesters or one regular semester along with two summer sessions. Subject experts from the Wharton University and industry experts conduct classes for the course.
The Marketing for Non-Marketing Managers course is a three-day advanced course offered by the Chartered Institute of Marketing, in Berkshire, U.K. The course explores the importance, purpose and role of marketing in an organization. The candidates taking up the course would be able to learn concepts like formulation of marketing plans; customer and market segmentation; managing portfolio of products, services and customers; brand positioning; marketing communications; and digital marketing. The course is ideal for finance, operations, sales managers and middle-level managers who do not have any marketing background.
Marketing for Managers is a 14-week course offered by the Thompson Rivers University, in Canada. This is a Web-based course that has five modules. The five modules are marketing environment, target market segmentation analysis and positioning, marketing planning, learning from the marketplace and marketing vision. The course is offered every two months and is ideal for junior- and middle-level managers who have made marketing plans and decisions for their organizations in some way or the other. The online nature of the course makes it flexible and suitable for working professionals all over the world.