Computer training institutions have maximized on web marketing. Search the Internet and you can find a large number of institutions advertising various computer training courses. The Internet is an effective and one of the commonly used methods in running advertisements, as it is across the globe and is easy to use. These institutions set up websites to act as technical support for online training courses. Computer training institutions also make use of mass media when running their advertisements. Ads are run in the newspapers, and on billboards, television and radio stations.
Cross-selling is the act of selling new products to the already existing customer base. For computer training institutions, this means that they try to get the already existing students to continue with different or higher levels of the same course at their institution.
Word of mouth could make or break your business. Computer training institutes often rely on word of mouth from satisfied students for free and widespread publicity. Satisfied students more often than not recommend an institution to their friends and family. Some institutions reward such students by offering them a discount on tuition fees.
Personal selling applies mainly to corporate customers. Computer training institutions approach other companies with an aim of convincing them of the benefits derived from the courses the institutions offers. Such benefits include increased productivity and profitability of the employees and increased income for employees resulting in better living standards.