Carry out research from existing customer databases of different gyms on the needs and wants of personal-training customers. Identify whether their needs border more on fitness, weight loss or healthy living. Do research on the market trends within the fitness profession and any other external factors that may affect the business. Review your competitors' activities and strategies.
Outline the company objectives. Ensure the objectives include provision of healthy living guidelines as well as exercise regimes. Design a marketing strategy that creates a balance between profit-making, meeting the outlined objectives and customer satisfaction.
Divide the market into more defined groups, based on social class and disposable income. Select the most profitable group in keeping with the company's ability to meet the customers' needs.
Compile a marketing plan keeping the targeted group in mind. Outline the range of tactics to be used in the positioning of the business.
Apply the marketing plan agreed upon. Ensure that the implementation of the marketing plan is centered on consumer needs, physical fitness, weight loss and healthy living, and customer satisfaction.
Monitor business progress in terms of profitability and customer satisfaction. Correct any mistakes that may have come up during the planning and implementation stages.