Advertising classes, such as the Advertising Strategy course that Golden Gate University offers, is similar to a marketing course in that it touches on consumer-targeting techniques of marketing and advertising. This course covers the uses of various media in creating a consumer communication strategy. The course also touches on the advantages and disadvantages of different advertising media.
A business analysis fundamentals class is a course that provides an introduction and overview of the critical skills and competencies of business analysts as well as an introduction to enterprise analysis. This marketing-related course explains organizational processes and provides an understanding of the roles that the business analyst uses to support the functions of the organization.
Economics concept courses teach how economic theory is linked to economic evaluation techniques. An economics course also introduces you to the different types of economic evaluation. Subjects covered include cost measurement, incremental decision making and benefit valuations.
In a nutshell, economics of business strategy courses teach why companies behave in certain ways. It covers such topics as the growth strategies of corporations, including vertical integration, and the economic underpinnings of marketing management, including the economics of retailing and Internet businesses.