What Can I Do With an Associate Degree in Marketing?

Sales and Business Marketing

• Marketing graduates can consider careers in sales and business marketing. Because of their academic background, they are well-versed in what it takes to advertise a product, bring in customers and seal the deal by selling a product. With a two-year marketing degree and a strong GPA, graduates can obtain entry-level sales positions and coveted paid business internships. They also can sell services, start their own businesses and market startup businesses. Marketers can pick up clients in trade shows, social networks and electronic media.

Copywriting and Direct Marketing

• Direct marketing involves sending out catalogs and forming relationships with potential customers through phone calls, free reports, videos and speaking events. An associate degree in marketing provides graduates with extensive training on how to deal with consumers in terms of communication, sales and maintaining the relationships. They also can use skills to develop sharp copywriting skills and obtain entry-level writing positions. Graduates can obtain jobs in ad companies, independent businesses and public relations firms.

Digital Marketing

• Technologically savy graduates can use their degrees in marketing to begin careers in digital marketing in which they create podcasts, viral videos, websites, reports, brochures and other forms of campaigns to sell products. Graduates are able to combine their digital expertise and marketing knowledge as digital marketers. For starting-out positions, graduates can obtain entry-level positions in marketing firms, digital marketing firms, publishing houses, talent agencies and entertainment businesses.

Television and Radio Broadcasting

• An associate in marketing can grant graduates the basic knowledge needed for interning in television or radio. If graduates who are interested in pursuing both marketing and journalism, broadcasting can be both interesting and challenging to break into as a marketer. Entry-level positions in radio and television can include personal assisting, promotions, sales and direct marketing. Both entertainment mediums benefit from consumer behavior knowledge, which a marketing degree provides.