Undergraduate business marketing degree programs require that students complete approximately 60 credit hours of general education courses in their first two years of study. While every program has unique curricular demands, most business marketing bachelor's degrees require that students complete general education classes in the following disciplines: english composition, communications, foreign language, history, economics, statistics, social sciences, physical sciences, mathematics and humanities electives. In contrast, graduate programs in business administration with marketing concentrations do not require the completion of any general education courses.
Undergraduate business marketing programs require that students successfully complete around 60 credit hours of business and marketing courses while maintaining a C average or better. Most programs require the completion of courses in business administration, public relations, finance, accounting, marketing research, marketing strategy and sales management. Master's programs in business marketing typically require the completion of 30 credit hours at the graduate level in advanced marketing, sales, consumer behavior and statistical marketing analysis courses.
Master of business administration degrees with marketing concentrations require that students complete either a capstone project or a thesis in which students compose a paper of publishable quality addressing a corporate marketing challenge using original qualitative (inquiry-based) research. Many programs require that students present their capstone project or thesis paper before a committee of professors as a requirement to graduate.