To enroll in a fashion marketing course at a community college, you must have a high school degree or GED, and you may also be required to take the COMPASS college placement test. Enrollment at a four year university depends on completing college application essays, having a good GPA in high school, and receiving a satisfactory score on the SAT. To be accepted into a graduate school program, you need a Bachelor of Science degree in a relevant field (such as business) and passing scores on the GRE.
Degree programs in fashion marketing often include internships, community projects, and meetings with industry professionals. Students need to possess basic work skills, professionalism, and the ability to work effectively in a business environment. They must have a knack for customer service and be able to articulate a management style and vision for corporate leadership.
Fashion marketing degree programs require students to possess basic math, language, and reasoning skills. You should have an ability to solve logistical problems and analyze data. The ability to communicate effectively in writing, calculate profitability (using such concepts as pricing and overhead,) and read at the level of a trade publication are all essential to success.
Those seeking to pursue a career in fashion marketing should have an interest in the history of fashion and a personal sense of style that informs their passion for the industry. The ability to see what works in an outfit, to notice and predict trends in styles, and to articulate why fashions change are important attributes for any aspiring fashion student.