The Hayes School of Music at Appalachian State University exhibits a well-rounded Music Industries Studies program. The program integrates elements of recording, production, design, marketing, distribution and sale of the musical product. In addition, students learn the business of music ranging from creative decision making to promotion and copyright law. Admission to the program involves supplemental requirements in addition to the university admission criteria. As of February 2011, the department requires that potential Music Industries Studies students submit a resume, biography, and audition with an instrument or voice. The department affirms that its graduates have gone to work for Yamaha International Corporation, Mercury Records, and EMI Music Publishing, amongst other organizations.
In 2010, the Princeton Review named UNC Ashville one of the top 50 best value public colleges. Noted for its growing academic reputation, its Bachelor of Science in Music Technology degree program does not sway from the university's vision. After meeting the pre-requisite of piano competency, instrumental/vocal audition and other criteria, students are required to engage in a diverse selection of courses. Courses include Audio Engineering Technology, Recording Studio Practicum, Aural Skills, Music History and Theory, Keyboard Harmony and Ensemble.
Depending upon personal preference, Elizabeth City State University students can acquire a Bachelor of Arts in Music degree with a music business or sound recording technology concentration. Ranked #2 of the U.S. News and World Report's 2011 Top Public Southern Colleges and #17 under the nation's Top Historically Black Colleges and Universities, ECSU prepares students for real world application of production knowledge. The University affirms that students can enter into careers such as music publishing, music arranging and composition, music engineering, songwriting, promotions, conducting or performing after earning such a degree.
Charlotte's John C. Smith University is a private, urban, four-year institution that offers a Bachelor of Arts in Music Business and Technology. Amongst other requirements, music business majors must attend music-related activities, participate in ensembles, and maintain a grade of "C" in any course that counts towards the major. As an alternative, those that want a Christian-centered education can pursue a Bachelor of Arts in Music Business at Montreat College, at the foot of the Blue Ridge Mountains.