Here's how it works:
* Free downloads don't generate direct revenue. When an e-book is downloaded for free, the author doesn't receive any payment from the sale of the book itself.
* Free downloads can be a marketing tool. Offering free downloads can help authors gain visibility, build a readership, and generate interest in their work.
* Authors can earn revenue through other methods. Here are some ways authors can make money even when giving away free e-books:
* Advertising: Authors can embed ads within their free ebooks.
* Affiliate marketing: Authors can include links to products or services they recommend and earn a commission on any sales generated through those links.
* Selling related products: Authors can offer additional content like workbooks, courses, or merchandise related to the free ebook.
* Building an email list: Authors can offer free e-books in exchange for email addresses, allowing them to build a mailing list for future promotions and sales.
* Crowdfunding: Authors can use platforms like Kickstarter or Patreon to solicit donations from readers in exchange for free or discounted books.
In summary: While authors don't earn directly from free e-book downloads, they can use them as a strategy to promote their work and generate revenue through other channels.