Establish yourself as an expert in export management. Students have to respect you as an authority on your subject. You can claim expertise from working for the U.S. Department of Commerce, having successfully owned or managed an export business, having a graduate degree in business with focus on exports, working for a major corporation with global operations, practicing international trade law or having certification from the U.S. Department of Commerce in their export management education program. The key is that the person teaching the course must be credible and desirable as a mentor.
Hire or contract experts. If you aren't an expert yourself, but see an opportunity in business education or you want a larger-scale program that you can deliver alone, you'll need experts on your team.
Decide on the course format you intend to deliver. You could choose in-person seminars at hotels, community centers or other rented classroom space. You might also decide to offer extended programs online or through a college or university. Many businesses offering professional education use new media such as asynchronous online classrooms and streaming video lectures. Others create more traditional products, including DVDs and workbooks people can use at home at their leisure.
Write a course curriculum. Whether you want to teach a one-day seminar or a ten-week, college-level course, you'll need a syllabus. This helps you clarify your thoughts on the product you'll offer, and it also prepares you to accredit and market your course. Prospective students will want to know what your course entails before enrolling.
Market your course. This may entail presenting your credentials and course design to a college, university or online school for their consideration so that you might teach through an established, credentialed program. It could also mean designing fliers, brochures and marketing emails to send to members of your local or regional trade business community. If you plan to teach courses by DVD and workbook, then prepare packets pitching your idea to publishing firms and entertainment companies which produce and distribute professional education materials. Depending on how big you want to be when you first start out, you can consider hiring a marketing or public relations firm.
Seek endorsement from industry trade associations. Getting the approval and recommendation of organizations such as the Federation of International Trade Associations can give your courses legitimacy within the industry. You may also be able to advertise and promote through their publications and events.
Contact your state board of post-secondary education to learn how to accredit your courses. Your state's department of education can tell you how to meet state standards for college credit and can refer you to the appropriate national accreditation boards that can ensure that your courses be accepted broadly. If people can use your course toward their undergraduate, graduate, certificate and continuing education goals, you will have a stronger appeal.