Obtain the relevant details of the commercial including the endorsing company, the product or campaign, the year the commercial aired and the channel or station of broadcast.
Quote forty words or less of the commercial in quotation marks within your text. Quote forty words or more in freestanding block quotation using double spacing, an indent and no quotation marks.
Assume we are citing the 1975 Burger King commercial with the catch phrase, "that's why America loves burgers and we're America's Burger King".
Cite the source at the end of the quote. If the quote is placed in the middle of the sentence within the text, cite the source in parentheses followed by a comma and continue the sentence. This is demonstrated as follows: Advertisements are influenced by the current national climate as shown in the popular words of a fast-food chain commercial "that's why America loves burgers and we're America's Burger King" (Burger King, 1975), which places strong emphasis on national identity.
If the quote is placed at the end of the sentence or is included separately in block quotation, cite the source immediately at the end of the quotation within parentheses and followed by a period. This is demonstrated as follows: Advertisements are influenced by the current national climate and can place strong emphasis on national identity as shown in the words of a fast food chain commercial "that's why America loves burgers and we're America's Burger King" (Burger King, 1975).
If the author or year was introduced before the quote, cite only the remaining information if needed. This is demonstrated as follows: Advertisements are influenced by the current national climate and can place strong emphasis on national identity as shown in the words of a popular Burger King (1975) commercial "that's why America loves burgers and we're America's Burger King".
Cite the commercial in the reference list as follows: Burger King. (1975). Commercial.