Setup a website hosting account. Since the e-learning website will require additional software to run, find a host that allows installation of third party software. As of August 2010, hosts such as SiteGround offer this type of service for as little as $4 per month.
Install the content management system (CMS) on the server. The CMS is the software used to manage content deployment and access. This means presenting the content in the manner intended, and limiting access to only those authorized for it. Many CMS packages are available, several of them as open-source, free software. Choose a package that best fits your website's needs. Installation of a CMS like Drupal or Joomla is a simple point-and-click operation that takes only a few minutes.
Develop the course content. A specialist called a Subject Matter Expert (SME) usually handles this step. An SME is an expert in developing course material to maximize learning potential. You can hire a freelance SME from websites like Elance, while finding one that best fits your budget. The SME will work closely with you to develop the course based on your requirements.
Deploy the course material on the CMS. Deploying material to the CMS mostly involves uploading the course in the format developed by the SME---and maintaining that structure for later access by the online learners.
Create a payment processing account. The payment processing account allows students to pay online by credit card or alternative means. Many small businesses use PayPal or Google to process payments, but alternatives exist for small businesses. Shop around to find the best deal in fees and commissions.
Test the website. Functional testing of everything from course navigation to contact forms needs testing. Nothing turns off a user quicker than a troublesome website. Once testing is complete, the website is ready to go live.
Promote and advertise the website. Use traditional advertising means like Google AdWords and Facebook, while also incorporating newer social media tools such as Twitter. A strong mix of advertising, public relations and community awareness will build a solid core audience of e-learners.