Determine the direction of your presentation. Although the fast food industry is loved by consumers and brings in billions of dollars every year, its high-calorie, high-fat offerings are considered to be one of the reasons for the rise in obesity. These factors play strongly into our society's love/hate relationship with fast food. If you want to capture your audience's attention, capitalize on these strong feelings.
Devise a strong attention-getter. If you are writing about an aspect of fast food that is positive, like a chain's newer healthy offerings or the benefits of running a franchise, consider getting your audience's attention by passing out fast food samples. If you're writing about the negative health effects of fast food, a picture is worth a thousand words. Fast foods are loaded with fat and sugar. A McFlurry, for example, contains the amount of sugar found in 18 sugar cubes. Include pictures in your presentation that illustrate this.
Research facts and statistics to support your point. Try to find information that will surprise your audience. Your audience might not know that portion sizes at fast food restaurants are two to five times larger than in the 1970s, or that studies have shown that eating at fast food restaurants more than just two times a week is associated with weight gain and insulin resistance. Statistics give you more authority and make your information more trustworthy. If you discover that the statistics you research change your position, alter your presentation.