Which Colleges Have a Degree in Sports Marketing?

Indiana University

• Indiana University's Bloomington campus offers bachelors, masters and doctoral degree programs in sports management. Recognizing industry needs, Indiana began its undergraduate and masters programs in 1985. The doctoral program does not stress marketing but instead concentrates on research and preparing students to enter academia. In 1988, programs were restructured to include business courses through the university's Kelley School of Business. Courses at Indiana center on the commercial and business aspects of sports to prepare students for sports marketing and management careers and entrepreneurship.

  Indiana University
  Department of Kinesiology
  1025 E. 7th St.
  HPER 112
  Bloomington, IN 47405
  812-855-5523
  indiana.edu

North Carolina State University

• Students can earn a bachelor of science degree in sports management from North Carolina State. Because of North Carolina's location and reputation in college sports and recruitment, students will additionally benefit from exposure to top sports-marketing executives and professionals as they study. The degree program provides a comprehensive and well-rounded sports-marketing course structure inclusive of sports journalism, finance and events marketing.

  North Carolina State University
  Department of Parks, Recreation & Tourism Management
  Box 8004 Biltmore Hall
  Raleigh, NC 27695
  919-515-3276
  cnr.ncsu.edu

University of Florida

• The University of Florida has placed itself competitively in the educational market by providing students with the opportunity to earn a combined bachelor of science and master of science degree in sport management. By taking the dual-degree-program approach, students can earn both degrees in five years instead of six. Coursework is inclusive of sports marketing, management leadership, ethics, finance and law classes to provide students with applicable education to enhance their career pursuits in the sports marketing industry. All students are assigned an adviser to structure their educational program at the University of Florida.

  University of Florida
  College of Health and Human Performance
  Gainesville, FL 32611
  352-392-0578
  hhp.ufl.edu

University of Massachusetts

• The University of Massachusetts takes a strategic business-focused approach in its degree offerings. Through its esteemed Isenberg School of Management, students can earn a dual master of science and master of business administration degree in sports management. The program structure allows full-time students to earn their dual degree in about two years. Coursework is rigorous, with classes covering sports marketing, event management, broadcast, print and online communications, sports licensing, management theory, organization behavior and more. Studies also include hands-on learning in partnership with professional and collegiate sports organizations and major sports marketing companies.

  Isenberg School of Management
  University of Massachusetts-Amherst
  121 Presidents Drive
  Amherst, MA 01003
  413-545-5610
  isenberg.umass.edu