A private school in Atlanta, Georgia, the Portfolio Center offers a two-year program in art direction. With a focus on photography, the program equips students with the required knowledge and necessary skills to thrive as art directors working in film, advertising, publishing and digital media.
Although program classes are challenging, the lessons teach students to competently think of innovative ideas and communicate their creative visions to photographers, illustrators and film directors. Courses all students in the program must take include typography, color communication, digital application, campaign concepts, broadcast design and presentation skills.
Miami Ad School offers a high quality program in art direction that trains students to work effectively in various areas of the advertising industry. In addition to Miami, the school sports campuses in San Francisco and Minneapolis as well as foreign locations around the world. Courses incorporate modern influential technological developments and significant digital trends into its program, which includes studies of social media giants Facebook, YouTube and Twitter.
The program is a two-year diploma program that increases student knowledge on visualization and digital communication. Through coursework and completed projects, students build up a professional portfolio, which serves to secure employment in advertising and design positions upon graduation.
The Creative Circus in Atlanta, Georgia has a two-year art direction program that provides students with the fundamental education needed to communicate visualized ideas to copywriters, photographers and designers.
Divided into three core areas, the first study area in the curriculum covers strategy, with courses that teach media integration, branding and writing creative briefs. The final two phases, concept and execution, involve classes in which art directors team up with copywriters to create and develop authentic ideas that apply to practical situations and realistic assignments. During the execution phase, ideas get reviewed, refined and edited to generate maximum impact.
Northwestern Michigan College offers an Associate's degree program for creative management in art direction. To enroll students must already have an Associate's degree in visual communication. The program includes lessons that address relevant topics such as digital photography, copywriting, marketing, small business management and new media.
Courses also emphasize web design, digital photography, technical writing, creative writing, mass communication, public speaking, principals of marketing and interactive animation. To complete the program, students must also fulfill the obligations of an internship that requires 12 hours per week and lasts for one semester.