Learn what the job involves. Generally, state school boards mandate the educational curriculum, and local board trustees have limited influence on day-to-day academic issues. Board members in most cases vote on property tax levies to support the school budgets, teachers' contracts and school policies. They must become familiar with state and federal education laws.
Find out the laws governing school board elections in your state. The school board secretary is usually the person who provides this information to prospective candidates. In most states, the candidate must be at least 21. You must be a registered voter and living in the school district you will be representing. You may be asked to submit a nominating petition signed by a specified number of residents.
Establish the agenda and platform for your campaign. Attend school board meetings and note the concerns expressed by the public. Your agenda should be consistent throughout all your campaign materials. Include information on your background, stressing how it will enable you to serve on the board. Explain the reasons you are running for the board and what you hope to accomplish as a board member. Avoid negativity. Outline areas which you feel could be improved, but don't make unrealistic promises.
Raise enough money to fund your campaign and work up a budget. Depending on what is customary in your community, you may send printed material through the mail and take out ads in local newspapers or "shoppers." Board candidates in suburban areas frequently ask supporters to post yard signs.
Take advantage of free publicity like Letters to the Editor sent by your supporters. Organize a campaign committee of volunteers. A telephone campaign conducted by volunteers can also drum up support. Utilize technology by setting up a web site. Check the laws on campaign financing; for example, you may be required to include a "paid for by the committee to elect (your name)" on your printed material and ads.