Find a niche. With the great need for resumes, many large websites have sprung up to provide general resume information. As such, it may be difficult to gain a strong enough foothold for a market presence. Creating a niche may help you to gain that foothold. A niche may be as simple as focusing on a particular career, area or demographic. Some examples would include marine biologists or librarians, your hometown or county, retirees who are trying to supplement their income or teenagers with criminal records.
Create a domain name for your website based off your niche. Try to use whole words for an easy-to-find website. For instance, if your niche is marine biologists in Miami, your domain name might be www.miamimarinebiologistsresumes.com or www.mmbresumes.com. Keep the word "resume" in the domain name if at all possible since you want the purpose of your website to stick with your clients. Choose your web service provider and purchase the website through them.
Tailor the website to fit your niche. Look at your demographics in particular to make the website more accessible. For instance, websites focused on a younger age group should have smart phone accessibility.
Research your niche for information on their needs and challenges. Write articles between 600 and 800 words addressing your niche's needs. Articles addressing specific ways to bolster their experience and confront their weaknesses will be particularly helpful.
Post the articles and sample resumes. Sample resumes should be both good and bad, with commentary pointing out what was done well and what was done poorly. If using actual resumes, be sure to remove all identifying information and get the creator's permission.
Consider expanding your resume site to include more than resumes. Writing cover letters, making cold calls and succeeding at interviews are all topics that your niche market could benefit from, particularly if you tailor your articles to address their special needs.
Keep an active contact link available on each page for questions, including, at the least, an email address and, if possible, a phone number.
Advertise. Brainstorm ways to reach your niche and start getting the word out about your site. For instance, if your goal is to reach a particular school, contact that school's career services office to get a listing in the school email or to post a flyer. Or if your niche focuses on teenagers with criminal records, contact juvenile detention centers and talk to their resource center.