The national coaching certification program is a course that is generally taught by a coach or former coach. The program outlines and teaches the basics of coaching.
Coaches must follow strict ethics even when the opportunity to cheat is present. Some college coaches cheat and pay athletes to come play for their school. The program's ethics focus obviously discourage this and other unethical practices.
Many business practices directly relate to college coaching, including aspects of managing and selling when the coach goes out on the road to recruit.
It's very easy for college athletes, especially freshmen, to ignore good eating habits and eat junk food. The coach must understand nutrition and how to convince the athletes to eat healthy. The coach also must condition the athletes intensely.
Sports teams, like any groups of people, involve different and sometimes difficult personalities. Sports psychology discusses how to handle a team's different personalities, how to understand their wants and desires, and how to lead them.