Business communication education is important because it teaches students what business communication is. The way people communicate with one another in a business setting is very different in some ways from the how they communicate on an interpersonal level. Different forms of etiquette apply, and expectations on format and content can be complex and confusing. Business communication education teaches students the differences by identifying the unique characteristics of business communication.
Business communication education also teaches students why business communication is structured the way it is. Unlike crash courses that companies may offer, a degree program or actual course in the subject doesn't just show students how to communicate in a business setting. Instead, it explains why these forms of communication are most effective for business purposes, which allows for a greater comprehension of how to execute these strategies.
Business communication education is valuable because it teaches the different areas in which specific tactics must be applied. Different professional settings require different types of communication. For example, as a manager, composing an effective memo for your employees may be the best way to inform people about an upcoming product launch, whereas a project proposal is the most appropriate format for an employee to display the manner in which a product should be launched to a manager. Business communication education is important because it teaches students about where different kinds of communication should be utilized.
Different situations call for different communicative approaches, and business communication education does a good job of explaining that. Courses or degrees in business communication teach students about the different ways to approach dealing with professional conflict. This is beneficial on a multitude of levels. Initially, it teaches students how to develop crisis communication plans, preparing them for dealing with inevitable problems in the workplace. Moreover, it teaches them interpersonal skills in a professional context, informing them on the best way to handle personal issues in the workplace, which can only serve to benefit the company and the individual's career.
Business communication education teaches students the value of continually honing their business communication skills. Most course work will explain the evolution of the field of business communication, which gives an indication of its ability to rapidly change. This kind of study not only provides students with the information necessary to effectively communicate in a business setting, but ingrains in the student the value of continuing to work on their trade. This creates a lifelong student, which benefits both the individual in question and whatever business is lucky enough to hire them.