Recognize each member's strengths. Early in the group process, determine what each member brings to the team. Through that recognition, early ideas may emerge that will increase the creativity of all members. When members feel they are contributing something unique, they will be more likely to operate at their optimum creative potential.
Determine the goal of the group. Every group or team is formed with an explicit purpose in mind. Clearly understanding the specific purpose of the team will aid the members in approaching it in creative and valuable ways.
Construct open brainstorming sessions early and often. The best method for increasing the creativity in a team is to allow all members to contribute to a brainstorming session. These sessions will encourage everyone to submit ideas on the fly, with all considered initially viable. Ensure that every brainstorming session encourages an open-mindedness among all members. When criticism arises, direct it only at ideas and never at people. A creative environment focuses on letting all ideas be considered, with all members being valued for their ideas.
Avoid group-think throughout the teamwork process. The authors of "Communication Counts" define group-think as "a mode of thinking that occurs when people are deeply involved in a cohesive group and their desire for unanimity overrides a realistic appraisal of alternatives." Group-think is dangerous to team creativity, as it prevents members from considering different approaches. Recognizing the potential for group-think, in addition to actively working to avoid it, will increase the creative potential of the group.