Students taking a marketing management course learn how to advertise and promote products to prospective consumers. Topics covered in the program include pricing, promotion and distribution of goods and services. The course explores elements of the marketing process, and the importance of a strong brand and image and how these apply to selling success.
A professional selling course offers students an opportunity to learn about the dimensions of selling, and focuses on the history and role of selling from the past to present. Students analyze and research communication and negotiation methods, and selling principles, such as attention, desire and interest. Opportunities are also available for students to practice and deliver sales presentations.
A customer relationship management course explores the importance of customer service as it relates to selling. Students learn about acquiring clients, developing client relationships, client valuation, maintaining clients and assessing client satisfaction. The course also provides students with a practical approach to closing a deal.
Students enrolled in a business presentations course learn about successful sales strategies in order to achieve sales targets and communicate with prospective customers. An opportunity is also available for students to learn about the art of negotiation, coordinating between salespeople, demonstration strategies and leadership in meetings.
A sales management course examines the various elements of operating a sales team and teaches students how to meet company goals and objectives. Topics in the program include the use of technology in sales, sales force structure and communication in the workplace. Students also develop the ability to recruit, motivate and train employees.