- Work with writers and subject matter experts to develop accurate, engaging, and reader-friendly content
- Evaluate the quality of provided content and request changes from writers when necessary
- Develop and implement content strategies to ensure that content is effectively targeting the intended audience and generating results
- Promote content through social media, email, and other channels
- Edit content to ensure that it meets the needs of the target audience
- Proofread content to ensure that it is free of errors in grammar, spelling, punctuation, and formatting
- Collaborate with web developers to ensure that content is properly displayed on the web
- Monitor website traffic and visitor engagement to identify trends and make adjustments to content strategies
- Use data analytics to assess the effectiveness of content marketing campaigns and make adjustments as needed
Requirements:
- Strong writing skills and attention to detail
- Knowledge of content marketing best practices
- Familiarity with web development and SEO
- Ability to work with team members to achieve common goals
- Bachelor's degree in English, communications, or related field