Identify your purpose. Develop a very clear idea of the message you want to send in your brochure about teaching. Stick to one idea, because there isn't much room in a brochure to provide too many details.
Choose the type of teaching brochure that is the most effective for your purpose. The format of the brochure you choose---leave-behind, check-out or direct-mail---will dictate how much space you should devote to headlines and how much space for text.
Decide if you are going to download a template from a brochure-making site or if you are going to design it yourself. If you do a search, bookmark the sites you want to return to for further consideration.
Be direct and use easy-to-understand language. There is no space in a brochure to be subtle. Use strong adjectives and action verbs to get your teaching message across.
Select your words carefully. Brochures are designed to attract attention. Think of bold headlines. Remember that many people won't read every word of your teaching brochure.
Consider testimonials. Use a direct quote from a teacher to reinforce your message and put it in large letters or in a sidebar. Something like "I live to teach" or "I became a teacher to change lives" will catch people's attention.
Use color; people are drawn to it. Consider adding cartoons, graphics or students' art work to catch readers' eyes, particularly on the front page of the brochure.
Print a draft of your brochure. Leave your brochure about teaching for a day or so and then come back to it. Time and distance allow you to see any flaws in the design. Edit your brochure about teaching for typing mistakes, grammar and punctuation.
Review your brochure about teaching with colleagues to get ideas and suggestions of things that could be improved. If your brochure is being put out by a school or office and will represent the entire entity, put your brochure about teaching on the agenda for a staff meeting.