Identify the needs of the college seeker. Define the brochure's purpose and compose a convincing statement on why prospective students should choose the college. Understand their problem and provide them with the solution on the brochure. Check out other college brochures for content and understand who will read the brochure. Divide the market into groups and find out who you need to reach. Find which information every group would be looking for and list them in the brochure.
Use wordings that are beneficial to the college seeker and not those that only seem to promote the college's business objectives. List the majors, the admission criteria and available special programs such as care for students with disability or extra tutoring in particular areas. Name the extracurricular activities available, whether it is a big or a small school, its location and how much a student needs to spend on tuition.
Write about the college's orientation; that is whether it is based on a particular culture, ethnic group or faith and whether it is coed or single sex. Organize the findings into typed material using word processing software and choose images for use in the brochure. Use vector and image editing software to turn them into press-ready design files. Keep in mind factors like page size and orientation. Choose the paper stock, colors and type styles.
Check the bleed size -- the line where the printed area overlaps the page. Organize the graphic elements by setting the correct image resolution, making sure the files are in CMYK workspace. CMYK stands for cyan, magenta, yellow and black, the colors needed in a four-color process. Adjust the CMYK values to achieve a rich color in the final production. Check for any typographical errors, misspellings, grammar, punctuation and other small mistakes. Make sure the fonts are legible before saving the file for printing.