Studies Related to Print Media

Print media is an all-encompassing term to describe printed information, such as magazines, newspapers and brochures. Nearly all print media has an online component, such as a website or a blog, to provide additional supplementary information. In the past few years, some print news publications have moved online to reduce printing expenses.
  1. Journalism

    • Journalism is a study devoted to broadcasting news and information to the public. Journalists are often trained in writing, editing and reporting on breaking news stories. There are varied disciplines in journalism, ranging from on-air broadcast, such as a news anchor, to feature writing for magazines. Many journalism schools are now teaching supplementary courses, such as website design and social media, which are designed to help future reporters gain experience working with online and new medias.

    Creative Writing

    • Creative writing is an important discipline for many writers. Whether you want to write children's stories or write a feature-length magazine piece, creative writing courses can be helpful in coming up with engaging leads and story ideas. Creative writing studies also help in creating dialogue, story flow and describing characters. In fact, New Journalism writers, such as Tom Wolfe, combine journalism with elements of fiction. New Journalism was an unconventional style of journalism in the 1960s and 1970s that employed some literary techniques used in novels.

    Marketing

    • Catalogs, brochures and other advertisements are all designed to sell products. Marketing focuses on how to effectively reach and communicate with that audience, by using strategic keywords in copy and developing targeted ad or banding campaigns. Marketers often research needs of a consumer group and try to market products to meet those needs. Sometimes, marketers will work with journalists or print publications to come up with advertorials, or articles, which are sponsored by advertisers.

    Design

    • Designers play an important role in all print media. In addition to ensuring an aesthetically pleasing visual layout for a newspaper or magazine story, many designers also work to create striking charts, graphs or images to help tell the story. Designers often study the elements of nature, math and different art forms to collaborate with writers and journalists on how best to convey a message.

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