A recruitment strategy is a function that is designed to draw applicants to a college. They are done in different ways that are targeted to the type of student the institution wants to entice. Recruiting future students is a good way for colleges to enhance their educational programs and sports teams. This, in turn, helps them appeal to other students looking for a college to attend.
Colleges that recruit students are able to enroll those who will contribute to the academic, research and sports aspects of their programs, which is beneficial to the college and its professors. For students, being recruited allows them to choose the college that fits their needs. For example, a student who plays football will want to attend a college that allows him to play while furthering his education. Recruiting allows colleges to match their programs with the students who need them to learn and graduate.
Different colleges employ different techniques when recruiting students based on their needs. However, most use informational materials as a way to begin narrowing the applicant pool. This includes brochures, college tours and high school events that outline the college's available programs, academic standing and other information. Scholarships are another recruitment tactic that offer students money for tuition and fees. They are offered for sports and academics. Many colleges create profiles on social media websites that allow staff to interact with future students and provide them with information they need to make a decision about which college to attend. Smaller colleges host open houses or off-campus events that answer questions and help recruit students.
Recruitment strategies are often the final factor in helping a student decide where to go to college. Students who want to play sports will choose a college that offers the most incentive for playing on their team. Students who score high on academic tests will choose a college that recruited them for this, and are often institutions that are highly acclaimed for their academics. At the same time, recruitment strategies allow both colleges and students to determine if they aren't a good match before an application is submitted.