The University of Illinois established the nation's first academic department dedicated to advertising in 1949. Designed to reflect the structure of a modern advertising agency, the program is grounded in an examination of the relationship between consumers and consumption. Course surveys range from an examination of advertising as a social structure, art form and as a basis for community. The sociology and anthropology of advertising is also discussed. The school's advertising department is also home to a career placement program which assists graduates with professional placement following graduation.
University of Illinois
College of Media
810 South Wright Street
Urbana, Illinois 61801
217-333-1602
media.illinois.edu
Penn State's Department of Advertising and Public Relations is comprised by a faculty of practicing artists, researchers and advertising analysts. The programs core is dedicated to coursework such as news writing, public relations strategy, mass communications research and media ethics. A modicum is also placed on analytical skills such as creative thinking, problem solving and decision justification. Effective strategies at communication campaign creation and management is also included. Penn State is also home to the Donald W. Davis Symposium dedicated to the perpetuation of ethics in advertising.
Pennsylvania State University
College of Communications
201 Carnegie Building
University Park, Pennsylvania 16802
814-863-1484
comm.psu.edu
Critical thinking, effective communication skills, constructive criticism and professional liability are cornerstones to the advertising program at the University of Florida. Core coursework ranges from advertising strategy to design and graphics, copywriting and visualization as well as media planning. A survey of the historical development of mass communication laws is also provided. International advertising concepts are surveyed through a variety of study abroad programs offered by the department via affiliated universities in destinations such as France, England and Italy.
University of Florida
College of Journalism and Communications
Weimer Hall, PO Box 118400
Gainesville, Florida 32611
352-392-0466
www.jou.ufl.edu/