Establish goals with your campus customers. Plan how to strengthen a one-to-one relationship based on what services need improvement. Distribute a customer survey to obtain opinions, and use this data to outline the problems you need to address. Ask specific questions about the products you offer. If you are a food vendor, ask customers the quality and variety of the menu. If your store sells textbooks, make sure you are offering the most up-to-date materials. For a business selling campus sportswear to students or office supplies to the administration, evaluate the quality of your products and your pricing.
Analyze customer feedback. Divide the data into categories and prioritize it to identify what problems need immediate attention. If your clientele is students, keep abreast of current trends among young adults and remember that students are on a budget. For businesses that sell to faculty and administration, evaluate the competition's marketing and product offerings.
Implement ways to maintain a strong customer relations. Offer special sales to encourage returning loyal customers. Store raffles, door prizes and contests will bring in a constant flow of customers. Sponsor campus sports teams and other activities to show college students you have an active interest in their events. If your business deals with office materials, give special deals if the administration buys supplies in bulk. Offer special ordering for hard-to-obtain items and express delivery for daily-use products that offices run out of most often.