Ferris State University in Big Rapids, Michigan, features a Bachelor of Arts in marketing that prepares students for marketing analysis, e-commerce, advertising, professional selling, supply chain management and marketing research. Students in Ferris' marketing program obtain the necessary skills to develop, control and execute marketing strategies while building the analytical skills needed to create a successful marketing campaign. Ferris places marketing majors in internships to allow them to participate in the real marketing world while still studying.
The California Baptist University's Bachelor of Science in marketing provides students with the groundwork they need to establish a marketing career. The university operates campuses in Riverside, Chino, Menifee and San Bernardino. The program includes general business courses such as accounting, microeconomics, business finance, business law and international business. In addition, marketing students study e-commerce, marketing research, marketing communications, consumer behavior and marketing management. A Management Based on Biblical Principles course incorporates the college's Christian principles into the program. The school also offers marketing studies online.
Ball State University in Muncie, Indiana, offers an undergraduate degree in marketing, which consists of the university's core curriculum and electives as well as courses in general business foundations. The marketing coursework includes four core marketing courses and five marketing electives. The courses expose students to consumer analysis, advertising and sales skills, information acquisition for designing or producing goods and services and establishing relationships with customers and suppliers. The course includes hands-on internships and career counseling.
The City University of Seattle's online Science of Marketing program allows students to study for a bachelor's degree in marketing at their own pace, learn the course material as their schedule permits and take the tests when they feel ready. The program prepares students to work as a marketing assistant, account manager, marketing coordinator, account executive or marketing manager. City University of Seattle's marketing degree program concentrates on public relations, consumer behavior, modern advertising and e-marketing. The university places a special emphasis on ethical practices and sustainability.