Press enquiries should be professional and respectful, and should include the journalist's name, affiliation, and contact details. They should also be clear and concise, and should avoid asking for information that is already publicly available.
Companies and organizations that receive press enquiries should respond in a timely and professional manner. They should provide the journalist with the information they need, or explain why they are unable to do so. If possible, they should also offer to arrange an interview or provide additional materials that may be helpful.