Make your topic as specific as possible. If your topic is too broad, you may confuse readers with a vague and unorganized essay.
Create an outline that shows your thesis statement and the supporting arguments beneath it. An outline will help you keep the content of the paper organized and focused.
Hook readers at the beginning of your essay. You can use a startling statistic, brief anecdote, rhetorical question or famous quote to grab the attention of readers.
Write in an authoritative tone. Avoid personal pronouns and write from a third-person perspective.
Incorporate facts into your essay and cite your sources. If you decide to use expert opinions, be sure to list the credentials of each expert you reference. Include these credentials next to the expert's names when you first mention them in the text.
Mention possible counterarguments to your position. Briefly analyze and dispute them in the text. You don’t have to address every possible argument, but target the ones that seem the most relevant. This will provide the reader with a clearer view of the subject.
Reword and restate your main points in your conclusion. End the essay with a statement that calls for readers to take action.
Cut out extra words and use active language. This will ensure that your message is clear and concise. A wordy or overly ornate writing style will deter readers.