Help advertise to families by posting fliers and posters in areas around the school where parents or guardians would likely see them. These areas include designated pick up sections, hallways and the principal's office. PTA meetings are another good way to spread the word to parents. Make an announcement at the meeting and hand out small informational fliers parents can take home with them.
If your school has morning announcements on closed circuit television or over the PA system, give students the opportunity to make their own commercials for the book fair. This will help stir interest among other students. Encourage art classes to make their own posters and signs, and maybe even host a contest for best poster depending on grade level. At lunch, pass out granola bars with information flags attached to them to draw attention to the event.
To encourage teachers to participate in the book fair, deposit fliers in their work mailboxes and present information to them during staff meetings. You can get teachers thinking ahead by asking them to fill out a form listing the books they would recommend to be featured at the fair. This might also inspire them to think about promoting the fair themselves.
A variety of options are available in terms of promoting the book fair to the larger community. Ask stores in the community to display fair fliers at their cash registers or on front windows. Ask grocery stores to include a flier in every grocery bag. You can also create event pages on social media websites or blogs.