* Clarity: The writing is easy to understand. The ideas are presented logically and concisely, with precise language and minimal ambiguity. The reader can easily grasp the main points and follow the argument or narrative.
* Conciseness: The writing avoids unnecessary words or phrases. Every word serves a purpose, contributing to the overall message. Wordiness obscures meaning and tires the reader.
* Accuracy: The information presented is factual and correct. Claims are supported by evidence, and details are precise and reliable. Inaccuracy undermines credibility.
* Engagement: The writing captures and holds the reader's attention. This can be achieved through various techniques, such as storytelling, strong visuals (if applicable), compelling arguments, and relatable examples. The reader feels connected to the text.
* Purposefulness: The writing has a clear objective. Whether it's to inform, persuade, entertain, or inspire, the writer's goal is evident and consistently pursued throughout the piece.
* Audience Awareness: The writing is tailored to the intended audience. The vocabulary, tone, style, and level of detail are appropriate for the reader's knowledge and background. A piece written for experts will differ significantly from one written for children.
* Correctness: The writing is free of grammatical errors, spelling mistakes, and punctuation problems. These errors distract the reader and can undermine the credibility of the writer. This includes stylistic consistency and adherence to a chosen style guide (e.g., APA, MLA, Chicago).
Effective writing is not just about grammar and mechanics, but also about strategy and communication. It's about understanding your audience, crafting a compelling message, and delivering it in a clear, concise, and engaging way. The specific techniques used will depend heavily on the context and purpose of the writing.