1. Clarity: The writing is easy to understand. Sentences are grammatically correct, vocabulary is appropriate, and ideas are presented in a logical order.
2. Conciseness: The writing avoids unnecessary words and phrases. It gets to the point quickly and efficiently.
3. Focus: The writing has a clear purpose and stays on topic. There is a central idea or argument that guides the reader through the text.
4. Engaging: The writing holds the reader's attention. It uses vivid language, strong imagery, and compelling storytelling techniques.
5. Accuracy: The information presented is factual and supported by evidence. The writer is careful to avoid errors and biases.
6. Relevance: The writing is pertinent to the intended audience and purpose. It addresses the reader's needs and interests.
7. Organization: The writing has a clear structure. It uses paragraphs, headings, and other organizational tools to help the reader follow the flow of ideas.
8. Style: The writing reflects a consistent voice and tone. It uses language and structure that are appropriate for the intended audience and purpose.
It's important to remember that these characteristics often work together to create effective writing. For instance, clarity helps to achieve focus, while engaging writing can increase relevance. Ultimately, the goal of good writing is to communicate clearly and effectively with the reader.