Your computer class brochure should focus on telling potential students about the benefits of the class. Students want to know what's in it for them, so they will not enroll until they see the benefits of taking the class. Include class goals in an easy-to-read, bulletted list format. For example, if the class aims to increase students' typing skills by 20 words per minute or teach students about how to use a specific software program, talk about that in the brochure.
Another vital piece of information your brochure should include is class information. Make this information prominent on the brochure, either on the cover or one of the first pages. List the course schedule and whether it meets once a week or three times a week. Indicate how long it takes to complete the course. Provide information about where the class meets and how long each class lasts, as well.
Potential students are more likely to check out your brochure if it includes images. A text-heavy brochure is simply not interesting enough to capture your reader's attention. Take pictures of the computer lab where the class takes place so that students have a sense of where they will be spending their time. You can also include images of the instructor, along with a bio, or images of students from previous classes. The images can make the class come to life in the brochure.
Student testimonials are an effective way to promote your computer class and convince others to enroll. Contact past students and ask them to provide a sentence or two that discusses the benefits of the class. Scatter these testimonials throughout the brochure, placing them in between text sections or under images. Hearing the benefits of the course from past students is a convincing marketing tool that will help boost enrollment in the computer class.