Know your prospective investors. Carry out an extensive research into the group of people you plan on approaching as future investors in your project. Use this research to determine the kind of assistance you require from them. They could invest in monetary terms or purchase equipment such as mixing boards, microphones, guitar picks and strings and drum sticks.
Create a business plan that represents your interests as a recording artist. Show your career as a relevant investment in relation to the investor's product. Reveal the importance of, say, a soft drink company signing an endorsement deal with you. Ensure that the songs you sing are socially acceptable and marketable to make your work easier.
Choose a charitable cause. Organizations running a campaign on a social or global issue, as part of their corporate social responsibility, such as environmental conservation, world hunger and human rights protection prefer to pick an artist known for such causes. This helps the organization gets faster publicity as the artist gets free airplay that reaches a large number of fans.
Know the culture and social norms of your audience. Consider individuals buying your music as investors. Sing and write music that is within the cultural and social boundaries of the audiences. In doing so, you attract a large amount of investors in terms of customers thus furthering your career as a recording artist.
Embrace the Internet. Utilize websites such as Slicethepie or Kickstarter (see Resources) that allow people to donate money into the production of your tracks for a tiny slice of the profits or other benefits.
Create a relationship with prospective investors. Expand your social network from other recording artists and get to know people in other fields such as event organizers and movie producers. Make it easy for these new relations to contact and stay in contact with you.