Invariably, the reason most people seek out education is because of the earning potential associated with it. Because of this, a bulletin board advertising education should make use of this subconscious thought, with an emphasis on green. Consider a background of money or office green, or, for a more eye-grabbing effect, that of sparkling emerald. A border and cut-out letters in white is both attention-grabbing, subtle and serene. It provides the necessary draw, and if followed with attention-holding materials, will promote potential students to take that first step.
People in the western world read from left to right, so begin by placing your dangling fruit high and to the right. In this case, the dangling fruit is the lure to keep the potential student just reading. Cut right to the heart of what matters most to this person with thought-provoking questions such as:
--Do you wish you were earning more?
--Are you ready to realize your full potential?
Or, commanding statements such as:
--It's time you realized your potential.
--It's time to finish what you started.
Invariably, these statements will invoke emotion and cause them to pause, and possibly, continue reading. What they should find once they do so, is a convincing case for why they should make the necessary changes in their life.
Follow the dangling fruit with hard facts. According to a "USA Today" article, a person with a high school diploma will earn about $1.2 million over the course of their lifetime. A U.S. Department of Commerce study states that 90% of Americans have at least a high school diploma. Use other stark statistics that emphasize the real world and competition. Once this bleak picture has been painted, it can be followed with rays of hope---namely, happy images of studying and people working in varying fields. Finally, a few real-life testimonies, of people whose lives have been changed through pursuing more education can help seal the deal. Don't forget to include contact information for those who are interested.