A great reason to learn German is the "do Deutsch" program offered by the German embassy in the United States or "GAPP" offered by the Goethe Institute. In an effort to promote German language and culture, both these programs offer the opportunity to learn about the language. "do Deutsch" is offered at various locations in the U.S. and "GAPP" is a high school exchange program that is not for profit.
Germany is known for its contribution to world cinema, and to be able to watch German movies in their original language is a good reason to learn German. Movies including "The Lives of Others," "Nowhere in Africa" and "The Tin Drum" won the Academy Award for Best Foreign Language Film.
Germany is known as a land of poets and thinkers. Anyone with an interest (professional or private) in cars knows that Porsche, BMW and Mercedes are German companies with their head offices in Germany. Other well-known brands in the electrical and appliance fields include Siemens and Bosch. Anyone wishing to have a career in these industries will find a knowledge of German to be a great aid.
Germany is a popular tourist destination in Europe, with Neuschwanstein, the Black Forest and Heidelberg taking the lead among top tourist spots. Although English is enough for basic conversation and bookings, a knowledge of German will enable you to speak with the locals (particularly those in smaller villages of the Black Forest), especially if you are lost and need to ask for directions.