* ταυτότητα (tautótita): This is the modern Greek word borrowed directly from French, and is the closest single word translation. It's the most common and straightforward choice.
* ἰδιότης (idiotēs): This word refers to "peculiarity," "individuality," or "distinctive quality." It gets closer to the sense of personal identity but lacks the modern connotations.
* εαυτός (eautós): This means "self" and could be used in the context of self-identity, but it’s not a direct translation.
* πρόσωπο (prósopo): This word means "face" or "person" and can sometimes be used to refer to identity, particularly in a social or legal context.
Therefore, the best choice depends entirely on the context. For most general situations, ταυτότητα (tautótita) is the most appropriate.