College Fairs and Visits: High schools often organize college fairs or welcome college representatives for in-person visits. Students can interact with college representatives, collect brochures, and gain information about different programs, financial aid, and campus life.
Virtual Events: In recent years, virtual college fairs and events have become common, allowing students to connect with colleges online. Virtual events often feature webinars, presentations, and live Q&A sessions.
Direct Mail: Colleges may send direct mail, such as postcards or brochures, to high school students. These materials usually provide details about the institution, admission requirements, and any available scholarships or financial aid opportunities.
Social Media: Colleges often have a strong presence on social media platforms, such as Facebook, Twitter, Instagram, and TikTok. They use social media to share campus highlights, student life, academic programs, and event updates. Many high school students engage with these platforms and see college advertisements.
Email Newsletters: Colleges may send regular email newsletters to prospective students. These newsletters provide updates, upcoming events, and deadlines.
Online Advertising: Colleges might also use online advertising strategies, such as display ads, search engine marketing, and retargeting. These targeted ads may appear on websites and social media platforms that high school students visit.
High School Counselors: High school counselors often have information about colleges and provide guidance to students regarding college selection and application processes. Counselors may share college brochures and other resources with students.
College Recruitment: Colleges may have dedicated recruitment teams or admissions officers who visit high schools, meet with students, and conduct informational sessions to promote their institution and programs.
College Tours: High school students might have the opportunity to visit college campuses for tours and information sessions. These visits allow students to explore the campus, interact with current students and faculty, and learn about the academic and social environment of the institution.