How to Analyze a Qualitative Case Study

Qualitative case study analysis is a common instructional tool in college courses in such fields as business and public administration. A case study is a narrative that outlines an issue or challenge facing an organization. Most cases are written so that the student assumes the role of the manager or official responsible for making decisions to solve the problem. Students analyze the situation based on facts in the case study, formulate possible solutions and present the one they believe will resolve the issue. Effective case study analysis requires good reading skills, attention to detail, careful examination of qualitative information and the ability to argue and defend a point of view.

Instructions

    • 1

      Read the case at least twice. Read the case study the first time to get a general understanding of the situation and the issue at hand. Use the second reading to gain more in-depth knowledge of the significance of the issue and the challenges facing the decision-maker. Take notes as you read and reread the case study material, identifying the relevant facts that help shape the issue, as they may affect or limit available alternatives for resolving the problem.

    • 2

      Identify the key issue facing the company or organization described in the case study. Summarize the problem in one or two sentences and be able to describe how it affects the organization. You also should be able to describe how and why the problem occurred. The issue could have resulted from a changing business environment, inefficient operations, political pressure or other causes. Solving a problem requires an understanding of how the problem occurred.

    • 3

      Specify two or more possible actions or decisions that could resolve the issue in the case study. Refer to your notes and the text of the case itself, as needed. For each possible decision, list the actions necessary to carry it out, as well as any constraints that may exist. Avoid drafting a possible solution that is beyond the resources of the organization.

    • 4

      Analyze the advantages and disadvantages associated with each alternative identified in Step 3. For example, consider whether one decision or action would cost more than the other, as well as the expected benefits of each. Articulate any risks associated with the decision alternatives.

    • 5

      Recommend the best decision, based on your reading of the case study and assessment of the facts presented within it. Provide a detailed explanation of why you are recommending this course of action, drawing from the facts of the case study narrative.

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