Cite television advertisements in MLA with the title of the commercial, the station that aired the commercial and the access date. In some cases, you may not know the advertisement's title so use the name of the product being advertised. For example: Tide. Commercial. NBC. 23 May 2002.
Cite magazine or newspaper advertisements with the author (often the company), the item being advertised, the magazine or newspaper title, the publication date and the page numbers referenced with MLA. Magazine example: Maybelline. "Mascara Advertisement". Seventeen Magazine 13 July 2011: 34. Print.
If citing a newspaper, an example could be: "Cover Girl. "Foundation Advertisement." The Idaho Statesman 8 February 1998: B2. Print."
Cite web advertisements like an MLA webpage citation. Use the title of the webpage, the main website address and name, the date published (if available) as well as the date accessed. For example: "Arm & Hammer Commercial." Armandhammer.com. Arm & Hammer, 26 Oct. 2009. Web. 3 May 2010.
Include the advertisement's producer, the date the advertisement aired, the title of the advertisement (or brand name), the studio and the air date for the commercial for an APA television citation. For example: Smith, J. (Producer). (2008, October 23). Bing [Commercial]. Chicago, IL: FOX Television.
Use webpage APA citation rules to cite an online advertisement. Include the author (company), the publication date, the advertisement's title and the website you used to find the advertisement. For example: Purex. (2007, August 4). Purex Advertisement. Retrieved from http://www.laundrydetergents.com/purex.
Cite the advertisement as an article for APA magazine and newspaper citations. Use page numbers, periodical titles, authors and publication date. Newspaper example: Cafepress. (2003, January 3). Cafepress Shirts Advertisement. The New York Times, pp. B2.
A magazine example would be: Chanel. (1998, May 8). Coco Mademoiselle Perfume. Vogue, 83.